Rule Pricing Overview

Free Trial

Rule Free

Free

Use Rule's tools and features for free to create successful digital communications. Contact capacity: 250

Rule Professional

Starting at €60.00

Per Month

Data-driven automation and optimization tools for businesses that want to grow faster. Contact capacity starting from: 2 500

Rule Enterprise

For companies with a larger volume of members or who need tailored solutions as needed. Contact capacity: 250 000+

SMS & RCS Service

995.00 kr

Per Month

Do you which to only use SMS/RCS? No problem! Choose our special plan with unlimited contacts. From 0.4 SEK per SMS in Sweden. From 0.6 SEK per RCS in Sweden. For more details about other countries talk to our sales staff.

Rule’s pricing model is designed to empower marketing teams and CRM professionals with a transparent, flexible, and scalable solution for all their digital engagement needs. With clear, no-hidden-fee pricing tiers, Rule stands apart from competitors by offering a structure that adapts to both startups and enterprises. Our competitive plans deliver essential features for advanced marketing automation—across channels like Email, SMS, RCS, and Social Media—ensuring that every campaign is powered by data-driven insights. Experience a pricing strategy that not only fuels innovation but also optimizes ROI, helping you achieve real results in customer engagement and conversion. Discover how Rule’s intelligent pricing can drive your business forward.

Rule has 4 pricing editions. A free trial of Rule is also available. Look at different pricing editions below and see what edition and features meet your budget and needs.

Pricing information for Rule is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Rule must be conducted with the seller.

Feel free to contact us at [email protected] for any further questions.

Pricing information was last updated on January 09, 2026

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Rule Pricing Reviews

(1)

Christofer G.

Co-founder

Small-Business (50 or fewer emp.)

8/15/2025

"Why Extend Marketing Chooses Rule as a Core Part of Our Clients Growth"

5/5

What do you like best about Rule?

As co-founder of Extend Marketing, I’ve worked with many marketing automation platforms over the years – but Rule is one we keep coming back to. It’s flexible, easy to work with and powerful enough to handle complex customer journeys for our clients without overcomplicating things.

What makes the biggest difference is the team behind Rule. They’re quick to respond, know their stuff, and genuinely care about helping us and our clients succeed. For us, Rule isn’t just a tool – it’s a partner we trust to deliver results. Review collected by and hosted on G2.com.

What do you dislike about Rule?

One of Rule’s strengths – and at the same time a limitation – is its focused functionality. To get the full effect, you’ll often combine it with other technologies, which means you can build a best-of-breed stack with the best tools at great prices. The downside is if you’re looking for an all-in-one system with every feature built in Review collected by and hosted on G2.com.

What problems is Rule solving and how is that benefiting you?

Rule helps us deliver highly targeted, personalised marketing automation for our clients without unnecessary complexity. It allows us to segment audiences, build advanced customer journeys, and trigger the right message at the right time – all while keeping workflows simple and efficient.

This means we can move faster, test and optimise campaigns easily, and integrate Rule into a wider tech stack to create best-of-breed solutions. The result is better engagement, higher conversion rates, and more measurable growth for our clients. Review collected by and hosted on G2.com.